After much searching online for a plum/violet/fuscia color, with clean ingredients, I found Carrot Color Pot in the shade “Hey”, and decided to give it a try. I am sooooo happy that I did! I have light skin with pink undertones, and silver grey hair. It is very concentrated, so a little goes a long way! A light touch on my finger is enough for both cheeks! This is going to last a very long time! I am very happy with my purchase, and so happy I found this shade!